Badaracco, a professor of communication, is interested in how 19th-century American religion advertised hopefulness, compared with how medicine preyed more on fear. In the chapter devoted to Christian Science, Badaracco emphasizes Mary Baker Eddy’s use of publishing and branding to spread her ideas. She underlines Eddy’s religious conservativism rooted in the Bible and the importance of Eddy’s female religious leadership.
View Annotation